Efpg - Offsetting CO2 Emissions by Planting Trees
We plant one tree for each and every insurance policy we sell!
Make your life style more environmentally friendly by offsetting your day to day carbon emissions when arranging your insurance needs.
Every Insurance Policy = 1 Tree: Sell Insurance to Grow a Forest!
Insurance brokers we wanted to create a climate-positive brand by
linking the insurance policies we were providing for our clients to
trees planted. 1
Policy 1 Tree automatically
plants a tree in the name of our client in the efpg
forest for every policy sold.
This is a new initiative on our part
but now with the help of Tree-Nation we can offset carbon emissions
and fight climate change while doing business.
Going forward we will be planting a tree for every type of policy, motor insurance, marine insurance, pet insurance, home contents and buildings insurance as well as life insurance, health insurance and many more policy types and insurance covers.
Tree-Nation’s set up offers features to ensure accurate statistical
information on the number of trees and their species. Meticulous
recording of CO2 offset impact, immediate updates from the tree
planters at the projects, and seamless customer interaction has made
going green all the easier.
With these features, brands such as efpg can sustain their environmental commitments. In addition to the positive social, environmental, and economic impact, here at efpg we want to cultivate brand loyalty and with the new automatic “tree-gift” e-mail feature, we use to send a tree to each client purchasing a policy with efpg, we believe it is just one other small way we can show our difference in today’s world of insurance purchasing.
is a simple system that allows business to transform clients’
purchase experience by adding a positive impact for the planet with
every purchase,” Tree-Nation founder Renaudin said. “For each
tree planted, clients will be able to view and collect their tree on
the Tree-Nation platform.”
Clients can then collect their tree
and also leave a testimonial. The business can read these
testimonials on their brand forest.
Renaudin founded Tree-Nation in 2006 as a platform to connect
concerned environmentalists, individuals and organisations with
reforestation projects around the world.
Inspired by all the
beautiful places he visited in his travels, Renaudin felt the need to
take action in the protection of Nature. “Back then I remember I
had to explain ‘why?’ I was planting trees every time I talked
about Tree-Nation,” Renaudin said. “Today nobody asks why? Today
it seems all too obvious.”
“It’s a testimony that the public’s general knowledge and education on climate change has increased drastically in the recent years.” With Tree-Nation, each and every one of us can plant trees without getting out of our seats at home. With a click of a button, people everywhere can offset their everyday carbon emissions, and companies can compensate for the carbon emissions they produce. Home to 266 planting projects in 33 different countries, Tree-Nation worked with 100 projects in 2020 alone.
Why We Love Trees
Water Purification: Trees purify water and slow down rain on the ground by filtering it with their roots. This process prevents erosion and reduces the risk of saturation and flooding.
Water Supply: Roughly 1/3 of the world’s largest cities rely on protected forest areas for a large proportion of their drinking water. This includes cities such as New York and Singapore.
Oxygen Production: Trees and forests are often referred to as the ‘lungs of the planet’ for a very simple reason; they produce oxygen. It is estimated that 1 acre of trees can provide the oxygen requirements of 12 people for a year.
Absorb Harmful Gases: In addition to absorbing CO2, trees also absorb harmful pollutant gases such as sulphur dioxide, ozone, ammonia, carbon monoxide and nitrogen oxides.
Carbon Capture: Natural forests capture CO2, acting as carbon sinks. Every year, forests and trees absorb the equivalent of 2 billion tonnes of CO2, roughly 1/3 of all CO2 released from the burning of fossil fuels.
Carbon Storage: Deforestation enhances climate change by releasing stores of CO2. Roughly 18% of global emissions comes from deforestation (5-10 GtCO2e) which is more than the world’s entire transport sector.
Cooling: Trees cool the surrounding air by providing shade and by a process called transpiration cooling. This is where trees release water droplets from their leaves that cool the surrounding area when they evaporate.
Medical Properties: We derive many medicines from tree bark, leaves and flowers of different species. These are usually used in herbal medicine, but many compounds in pharmaceutical industries are based on those originally extracted from trees.
Developing World: Many of the world’s extreme poor live close to a forested area. Food, drink and equipment obtained from these forests can account for up to 28% of total household earnings in some tropical and subtropical regions.
Protection: Trees make soil less vulnerable to erosion. The tree canopy also provides protection for the soil underneath.
Nutrient Recycling: Tree detritus (often in the form of fallen leaves) enables nutrient recycling between the trees and soil.
Soil Structure: Tree roots both loosen the topsoil and increase the porosity in the subsoil. Also, the reliable source of carbon from perennial trees benefits the microorganism in the soil which binds the soil particles together improving structure.
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